The audience’s needs are continually evolving, so the designer’s understanding of these needs has to change as well. As Steve Jobs proved with the Mac, even something as useful as a PC can be pared back and simplified. Striking the right balance between power and simplicity is an ongoing mission, and features need to be constantly evaluated. The KISS principle can still apply you just have to ensure you meet users’ expectations. For example, a computer needs to have more features than a typewriter. Some things naturally need more complexity when your goal is to maximize functionality for the user. Sleek design can’t make up for limiting a user’s ability to perform their desired task effectively. Yet, there is such a thing as being simple to a fault. But it’s worth it in the end because once you get there, you can move mountains.” – Steve Jobs “Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple. In comparison to competitors, like Microsoft’s busy branding, Apple feels like a breath of fresh air with its cool, minimalist products and clean white packaging. That’s part of the reason why Apple products are so popular. By nature, humans prefer simpler designs because they’re easier for our brains to process. Simplicity is especially important when designing a product, website, or app. With fewer distractions, choices, and clutter, we can’t help but go from A to B more efficiently. The simpler something is, the easier it is to use. The KISS principle - Keep It Short and Simple or Keep it Simple and Straightforward for those who don’t like the ‘stupid’ part - has since been adopted by anyone who needs to relay information quickly and effectively - from military personnel to journalists and designers. “Make everything as simple as possible, but not simpler” -Albert Einstein (paraphrased) And when you’re in the military, it’s incredibly important to send and process information quickly and without ambiguity. Unnecessary complexity gets in the way of purpose and should be avoided at all times. The idea behind it is that most processes or systems work best if they’re kept simple. There’s a saying the US Navy coined in the ’60s: “Keep It Simple, Stupid” - or KISS for short.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |